Visiting Scientist at MIT (Boston). Formerly, as Partner & VP Innovation at OpenKnowledge, I supported organizations to envision and enable their digital business transformation (Philips, Luxottica, Eni, A2A, Vodafone, Autogrill, Zegna, Legrand BTicino, Miroglio, Sanofi, Saras, Unipol, Edison). Having worked at international research, data & software firms (15+ years), I’ve acquired a solid experience in using digital analytics & big data for business intelligence. Previously, Commercial Director at Memis (Confirmit & Kantar networks), Head of Business Development at Jupiter Media Metrix (Comscore), Sales & Service Account at Agb Italy (Nielsen Audience Measurement).
Lecturer in Digital Analytics & Big Data at IE University (Madrid), I collaborate to “Digital Markets” project, IMCA Institute of Marketing and Communication Management, University of Italian Switzerland (Lugano). I’ve published 4 books and several business publications (cosimoaccoto.com).
Author: “Big Data per il Business” (Economia & Management, 2016); Coauthor: “The PlatFirm Age” (HBR, 2016), “La grande sfida della digital business disruption” (HBR, June 2015). Author of the afterword to “Fisica Sociale” (Alex Pentland, Università Bocconi Editore, 2015). Coauthor: “Social Mobile Marketing. Il marketing nell’era dell’ubiquitous internet, della sharing economy e dei big data” (Egea, 2014, 2e): digital marketing and analytics in post-social era. Coauthor “Social Business Toolkit” (HBR, 2013): industry toolkit for digital & social business transformation. Coauthor “Marca e Metriche nei Social Media” (USI, 2010): models and practices of social media measurement. Author “Misurare le audience in internet. Teorie, tecniche e metriche” (FrancoAngeli, 2007): digital analytics theories, methodologies, metrics.
Per maggiori informazioni sull’ultimo libro “Il mondo Dato” si può accedere alla pagina di Egea a questo indirizzo
Introduzione al libro fatta da Alex Pentland, prof al MIT e definito da Forbes tra i 7 più importanti data scientist al mondo
- 11 Maggio 2017, 16:30 Design AI Roma
- 23 Febbraio 2017, 16:45 Design AI